Forbes: LeBron James Earns More From Endorsements Than Any Other NBA Player

This news should not come as much of a surprise to anyone, but LeBron James is worth a lot of money – thanks in part to all his off the court endorsements.

As a matter of fact, LeBron is the highest paid earner in the NBA when it comes to endorsements, as Forbes stated the Cavs star pulls in $55 million per year, thanks in part to his pals at Nike, who is his biggest supporter.

James earns $19 million more than the next player on the list, Warriors Kevin Durant, who makes $36 million also thanks to the fine folks at Nike who have him as a client.

Here’s some lowdown on the massive amount that LBJ makes:

LeBron James sells more shoes than any other active NBA player and Nike rewarded him at the end of 2015 with a “lifetime” deal worth as much as $1 billion, according to his agent. It was the first lifetime deal in the history of the company, although Michael Jordan is presumed to have a quasi-lifetime deal with the Swoosh (MJ banked more than $100 million from Nike last year). Nike’s Jordan Brand generated $2.8 billion in revenue for the company for the year ending in May.

James’ other endorsement deals include Intel, Samsung, Coca-Cola, Kia Motors and Beats Electronics. James’ off-court income gets a boost also through his production company, SpringHill Entertainment. SpringHill currently has four series on air, including the popular game-show “The Wall” on NBC. James also has an ownership stake in 17 Blaze Pizza franchises in Chicago and South Florida.

Of the top 12 earners in the NBA on the Forbes list, eight of them are listed under Nike.