Colin Kaepernick face of Nike’s 30th anniversary of the ‘Just Do It’ campaign

On Monday afternoon Darren Rovell of ESPN reported that Colin Kaepernick and Nike has had a relationship still maintained even though the former NFL quarterback hasn’t played a snap since 2016.

Kaepernick took to social media and shared the following message:

“Believe in something. Even if it means sacrificing everything.”

Nike signed Kaepernick on to their endorsement roster in 2011 and has not used him for the past two years.

Gino Fisanotti, Nike’s vice president of brand for North America had the following to say:

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward. We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes.”

Fisanotti also said that the new version of the campaign is meant to speak 15-17-year-olds.