“I think what you do is you start to build a team through the right vision. You have to have leadership, and I think players have to have some leadership, too, obviously in the locker room. After that, I think it is integrity. I think the players have to understand integrity is very, very important. Then, you have to be accountable. You have to be accountable for what you are doing and how you are doing it. Then, you have to have some passion. You have to have great passion for what you are doing. You couple that with a little desire and determination and great things happen. Obviously, the thing that sits on top of that is work ethic. We have to walk into this building every day ready to work and compete to be the best we can be. That is what I am going to sell this football team on, that is what I am going to sell this coaching staff on and that is what I want this organization to be sold on because we are chasing greatness. Sometimes people chase it and you don’t hit it all the time, but if you don’t chase it, you are going to hit the wrong thing. At least when you chase it, you might fall on something that is really good that gives a chance to be very special here.”
If you only read one page of this post, I hope it was this one. This segment of the presser was just too good and so important for fans to hear. This embodies everything I have been hoping to find in a coach for the Browns. They’ve lacked everything he said- leadership, integrity, accountability, passion, desire, determination, and work ethic. If he’s true to his word and can command the respect from players like he has in the past, he could just be the one to help turn this thing around and start developing a winning culture. I don’t know if coach Jackson will be here beyond a season, or two, or five, but it’s a new start and it’s something to get excited about. Welcome to Cleveland, Coach.
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